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Analysis

EUR

EU-US Trade Deal: Initial Thoughts

Michael Brown
Michael Brown
Senior Research Strategist
27 Jul 2025
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The EU & US have, this evening, agreed a trade deal, with TACO time coming around once more!

The EU have agreed to purchase $750bln in US energy, up investments in the US by $600bln, and drop tariffs on imports from the US to 0%. In return, the US will levy a 15% tariff on imports from the bloc.

While such a levy remains sizeable, it is half the 30% tariff that had been threatened to go into place on Friday, and well below the 50% tariff threat that President Trump had made at the start of the month.

In terms of implications, the immediate one for financial markets is likely to be notable upside in the EUR, with FX trade to get underway in around 90 minutes, followed by a firming in risk appetite as equity futures begin to trade at 11pm London time. Stocks hardly need much of an excuse to rally right now, and agreement of the ‘biggest ever deal’ – Trump’s words, not mine – not only removes a key left tail risk that the market had been concerned about, but also yet again reiterates that the direction of travel remains away from punchy rhetoric, and towards trade deals done. Rumours that the US-China trade truce will be extended for a further 90 days will also help on this front.

From a sectoral perspective, European auto makers are one of the big winners here, with the 15% tariff also applying to auto imports into the States, a similar carve out to that achieved by Japan. Stellantis’ weak figures last week pointed to the detrimental impact that tariffs have already begun to have, so easing of this risk is likely to spark notable upside in the sector. Other obvious winners include US defence names, given the EU’s purchase commitments on that front, as well as US energy stocks, bearing in mind the almost $1tln of spend coming their way.

From a broader, macro perspective, agreement of a deal will be music to the ears of Christine Lagarde, and her colleagues at the ECB. Having stressed that policy is in a ‘good place’ last week, removal of a huge chunk of trade risk will significantly reduce the need for further policy easing, and naturally result in a hawkish repricing of policy expectations. Downside will likely also be seen in EU Govvies tomorrow morning as a result.

The material provided here has not been prepared in accordance with legal requirements designed to promote the independence of investment research and as such is considered to be a marketing communication. Whilst it is not subject to any prohibition on dealing ahead of the dissemination of investment research we will not seek to take any advantage before providing it to our clients.

Pepperstone doesn’t represent that the material provided here is accurate, current or complete, and therefore shouldn’t be relied upon as such. The information, whether from a third party or not, isn’t to be considered as a recommendation; or an offer to buy or sell; or the solicitation of an offer to buy or sell any security, financial product or instrument; or to participate in any particular trading strategy. It does not take into account readers’ financial situation or investment objectives. We advise any readers of this content to seek their own advice. Without the approval of Pepperstone, reproduction or redistribution of this information isn’t permitted.

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