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      Discover our tight spreads, plus all other possble fees

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      Get great rates on majors like EUR/USD, plus minors and exotics

    • Indices

      Enjoy 24-hour pricing on the UK100, US30 and more

    • Commodities

      Trade on metals, energies & softs, with oil spreads from 2 cents

    • Shares
    • ETFs
    • Currency indices
    • Dividends for index CFDs
    • Dividends for share CFDs
    • CFD forwards
    • TradingView

      Trade through the world-famous supercharts with great pricing

    • MetaTrader 5

      Explore the apex in trading automation with our execution tech

    • The Pepperstone platform
    • MetaTrader4
    • CopyTrading
    • cTrader
    • Trading tools
    • Navigating markets

      Latest news and analysis from our experts

    • The Daily Fix

      Your regular round-up of key events

    • Who we are

      Pepperstone was born from the dream of making trading better

    • Company news
    • Company awards
    • Protecting clients online
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Beginner

Who determines the IPO share price?

The company’s IPO share price is determined by the underwriters it selects. An underwriter is the investment bank(s) that goes out and sells the company’s new shares to investors, typically institutional and high net worth individuals and family offices.

They tap into the market to gauge the demand for the particular company and determine a valuation for which the secondary market will likely approve (and by that we mean it shouldn’t be so high that it tanks on its first day, but sees plenty of interest and fear of missing out to bump up its value on the first day and subsequent weeks of trading).

The underwriter(s) pitch their offer to the firm, which includes a presentation on the best way to issue, recommended stock price, the number of shares to issue and how long to market the issue.

Once the company selects their underwriter, an agreement is drafted so that the underwriter can go out and market the shares and determine a final share offer price through a process known as the “book build.”

Pepperstone doesn’t represent that the material provided here is accurate, current or complete, and therefore shouldn’t be relied upon as such. The information provided here, whether from a third party or not, isn’t to be considered as a recommendation; or an offer to buy or sell; or the solicitation of an offer to buy or sell any security, financial product or instrument; or to participate in any particular trading strategy. We advise any readers of this content to seek their own advice. Without the approval of Pepperstone, reproduction or redistribution of this information isn’t permitted.

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P.O.Box 2905-00606 | Nairobi, Kenya
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Risk Warning:

Margin trading products are complex instruments and come with a high risk of losing money rapidly due to leverage. 84% of retail investor accounts lose money when trading on margin with this provider. You should consider whether you understand how margin trading works and whether you can afford to take the high risk of losing your money. You don't own or have rights in the underlying assets. Past performance is no indication of future performance and tax laws are subject to change. The information on this website is general in nature and doesn't take into account your personal objectives, financial circumstances, or needs. Please read our PSF, RDN and other legal documents and ensure you fully understand the risks before you make any trading decisions. We encourage you to seek independent advice.

The information on this site and the products and services offered are not intended for distribution to any person in any country or jurisdiction where such distribution or use would be contrary to local law or regulation.

Pepperstone Markets Kenya Limited 2nd Floor, The Oval, Ring Road Parklands, PO Box 2905-00606 Nairobi, Kenya is licensed and regulated by the Capital Markets Authority.

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