Pepperstone logo
Pepperstone logo
  • English
  • 中文版
  • Ways to trade

    Pricing

    Trading accounts

    Pro

    Premium clients

    Refer a friend

    Active trader program

    Trading hours

    24-hour trading

    Maintenance schedule

  • Trading platforms

    Trading platforms

    TradingView

    Pepperstone platform

    MetaTrader 5

    MetaTrader 4

    cTrader

    Integrations

    Trading tools

  • Markets

    Markets to trade

    Forex

    Shares

    ETFs

    Indices

    Commodities

    Currency Indices

    Cryptocurrencies

    Dividends for index CFDs

    Dividends for share CFDs

    CFD forwards

  • Market analysis

    Market news

    Navigating Markets

    The Daily Fix

    Meet the analysts

  • Learn to trade

    Trading guides

    CFD trading

    Forex trading

    Commodity trading

    Stock trading

    Crypto trading

    Bitcoin trading

    Technical analysis

    Candlestick patterns

    Day trading

    Scalping trading

    Upcoming IPOs

    Gold trading

    Oil trading

    Webinars

  • Pepperstone Pro

  • Partners

  • About us

  • Help and support

  • English
  • 中文版

Analysis

Volatility

Tesla – a momentum juggernaut with AI qualities

Chris Weston
Chris Weston
Head of Research
14 June 2023
Share
We’ve just seen Tesla push higher for a 13th straight day and signs are it could rally for a 14th.

This is obviously an incredible run of form, especially as there simply haven’t been any positive earnings revisions – however, earning aside, investors have seen a 70% return since May (110% YTD), and the stock is hot, but is it too hot? 

Preview

Fundamentally, we’ve seen positive tailwinds from the news that GM and Ford are moving their EVs to utilise Tesla’s Supercharger, as well as tax breaks for owners of the Model 3. 

Tesla is seen foremost as an AI business

Arguably, the key fundamental reason is the market treating Tesla as an AI business, rather than a high-tech EV/auto business. Importantly, Tesla is not the only auto business evolving like this and buying chips from Nvidia, but they have first movers’ advantage and traders like the liquidity and ease at which they can trade the flow – either through direct equity or through optionality. 

Recent intel shows Tesla is buying Nvidia chips for their data centres, and as they strive to improve the safety and reliability of their autonomous cars, Nvidia’s chips help train their models and increase computing processing capabilities.

There has been investor focus on the demand for Nvidia’s chips that are central to the evolution that is playing out in ‘Software-Defined Vehicles’ – Tesla first pioneered this scene in 2012, but now Nvidia is helping to take this forward. This article explains it well (https://www2.deloitte.com/cn/en/pages/consumer-business/articles/software-defined-cars-industrial-revolution-on-the-arrow.html) but the idea of having a chip in a centralised computer that can be upgraded – just as a phone can, will appeal to many. In theory, it will only increase the vehicle’s performance and offer the user greater comforts without expensive purchases and trips to the garage. 

It seems the market is being educated on this now. 

Momentum is a clear driving force

Aside from the AI tailwinds, there is an out-and-out momentum play here. Traders want to buy what is strong and then ultimately sell at higher levels. The options crowd buy upside calls (slightly out-of-the-money) and as the price moves higher options dealers (who sold the calls) must hedge their exposure – they do that by buying Tesla’s stock and this just perpetuates the move higher. There is also limited supply, with few looking to sell.

I see some technicians screaming that Tesla has an RSI of 88, suggesting an imminent collapse. To me, it suggests the risk/reward trade-off is certainly turning and putting new money to work at these levels carries a higher risk. One can buy and hope it kicks further but be quick to cut any loss.

Shorting has hurt and many will want higher conviction in the price action to reload. Of course, at some stage, a fraction of the fast-money players will bank some profits, and that is where the opportunity is for the short sellers, especially the day traders - if the algo’s sense the sellers are finally out there then it may see a more protracted sell-off. 

Personally, I would stay with the momentum and look to buy weakness – the market still has more to explore on the AI front.  


Related articles

A Traders Playbook: The USD Finds Few Friends Ahead Of A Week Of Event Landmines

A Traders Playbook: The USD Finds Few Friends Ahead Of A Week Of Event Landmines

USD
Forex
Gold
Playbook For The June FOMC Decision

Playbook For The June FOMC Decision

USD
Playbook For The June ECB Decision

Playbook For The June ECB Decision

The material provided here has not been prepared in accordance with legal requirements designed to promote the independence of investment research and as such is considered to be a marketing communication. Whilst it is not subject to any prohibition on dealing ahead of the dissemination of investment research we will not seek to take any advantage before providing it to our clients.

Pepperstone doesn’t represent that the material provided here is accurate, current or complete, and therefore shouldn’t be relied upon as such. The information, whether from a third party or not, isn’t to be considered as a recommendation; or an offer to buy or sell; or the solicitation of an offer to buy or sell any security, financial product or instrument; or to participate in any particular trading strategy. It does not take into account readers’ financial situation or investment objectives. We advise any readers of this content to seek their own advice. Without the approval of Pepperstone, reproduction or redistribution of this information isn’t permitted.

Other sites

  • The Trade Off
  • Partners
  • Group
  • Careers

Ways to trade

  • Pricing
  • Trading accounts
  • Pro
  • Premium Clients
  • Active Trader program
  • Refer a friend
  • Trading hours

Platforms

  • Trading Platforms
  • Trading tools

Markets & Symbols

  • Forex
  • Shares
  • ETFs
  • Indices
  • Commodities
  • Currency indices
  • Cryptocurrencies
  • CFD Forwards

Analysis

  • Navigating Markets
  • The Daily Fix
  • Pepperstone Pulse
  • Meet the analysts

Learn to Trade

  • Trading Guides
  • Videos
  • Webinars
Pepperstone logo
support@pepperstone.com
1300 033 375
Level 16, Tower One, 727 Colins Street
Melbourne, VIC Australia 3008
  • Legal documents
  • Privacy policy
  • Website terms and conditions
  • Cookie policy
  • Whistleblower Policy

© 2025 Pepperstone Group Limited

Risk Warning: Trading CFDs and FX is risky. It isn't suitable for everyone and if you are a professional client, you could lose substantially more than your initial investment. You don't own or have rights in the underlying assets. Past performance is no indication of future performance and tax laws are subject to change. The information on this website is general in nature and doesn't take into account your personal objectives, financial circumstances, or needs. You should consider whether you’re part of our target market by reviewing our TMD, and read our PDS and other legal documents to ensure you fully understand the risks before you make any trading decisions. We encourage you to seek independent advice if necessary.

Pepperstone Group Limited is located at Level 16, Tower One, 727 Collins Street, Melbourne, VIC 3008, Australia and is licensed and regulated by the Australian Securities and Investments Commission.

The information on this site and the products and services offered are not intended for distribution to any person in any country or jurisdiction where such distribution or use would be contrary to local law or regulation.

© 2024 Pepperstone Group Limited | ACN 147 055 703 | AFSL No.414530