Pepperstone logo
Pepperstone logo
  • English
  • 中文版
  • Ways to trade

    Pricing

    Trading accounts

    Pro

    Premium clients

    Refer a friend

    Active trader program

    Trading hours

    24-hour trading

    Maintenance schedule

  • Trading platforms

    Trading platforms

    TradingView

    Pepperstone platform

    MetaTrader 5

    MetaTrader 4

    cTrader

    Integrations

    Trading tools

  • Markets

    Markets to trade

    Forex

    Shares

    ETFs

    Indices

    Commodities

    Currency Indices

    Cryptocurrencies

    Dividends for index CFDs

    Dividends for share CFDs

    CFD forwards

  • Market analysis

    Market news

    Navigating Markets

    The Daily Fix

    Meet the analysts

  • Learn to trade

    Trading guides

    CFD trading

    Forex trading

    Commodity trading

    Stock trading

    Crypto trading

    Bitcoin trading

    Technical analysis

    Candlestick patterns

    Day trading

    Scalping trading

    Upcoming IPOs

    Gold trading

    Oil trading

    Webinars

  • Pepperstone Pro

  • Partners

  • About us

  • Help and support

  • English
  • 中文版
  • Launch webtrader

  • Ways to trade

  • Trading platforms

  • Markets

  • Market analysis

  • Learn to trade

  • Pepperstone Pro

  • Partners

  • About us

  • Help and support

Analysis

Daily Market Thoughts

Markets Bought The EU Deal Rumour, Then Sold The Fact

Michael Brown
Michael Brown
Senior Research Strategist
29 July 2025
Share
Early gains in equities, and the euro, fizzled out yesterday, as the dollar rebounded, in a ‘buy the rumour, sell the fact’ reaction to the US-EU trade deal. A couple of US data releases highlight today’s docket.

WHERE WE STAND – A bit of an odd one, yesterday, as we started off with things looking all ‘fine and dandy’, then ended with things all looking rather indifferent.

The ‘fine and dandy’ vibe came in reaction to the weekend announcement of a US-EU trade deal, with imports from the EU set to be subject to a 15% tariff, including those from the all-important autos sector. As noted yesterday, such a tariff is chunky, but it’s half the 30% levy that had been scrawled in Trump’s letter earlier this month, and much better than the 50% duty that had been threatened before that.

In any case, what we saw yesterday was a combination of a classic ‘buy the rumour, sell the fact’ reaction to the weekend’s news, coupled with a realisation that the deal isn’t exactly a boon for either economy, and more just represents the removal of a huge chunk of left tail risk, as a ‘no deal’ scenario has been avoided. There’s also an understandable lack of conviction among market participants in the mix here, with a bumper week ahead including megacap tech earnings, the FOMC decision on Wednesday, and Friday’s jobs report.

Anyway, even if the market didn’t seem especially enamoured with the deal, and stocks on Wall Street ended flat, I think a look at the broader situation is needed here. For a while now, I’ve been harping on about how the direction of travel on the tariff front remains towards deals being done, and towards calmer heads prevailing. That remains the case, with the last week having seen deals done with both Japan and the EU, among others, plus ongoing US-China talks in Stockholm set to result in another extension of the present trade truce.

All that, naturally, helps to provide further support to the equity bull case, especially when coupled with solid earnings growth, resilient incoming economic data, plus corporate buybacks being likely to resume soon. We might, though, need to move past this week’s plethora of event risk, before the slow but steady upwards drift in the equity complex can resume with a bit more conviction.

What follows a ‘sell the news’ day? Probably, for stocks at least, it’s a ‘buy the dip’ one.

Anyway, that vibe of early moves fizzling out aptly describes what went on elsewhere too, namely in the FX space.

Having gapped higher as trade resumed, the euro then proceeded to sink over 1% on the day, slicing beneath the 1.17 & 1.16 handles like a hot knife through butter. It is, though, a little uncharitable of me to put this down entirely to EUR weakness, as what we actually saw was fairly broad-based USD demand, with cable taking out 1.34 to the downside, USDJPY popping north of 148, and pretty much every other G10 ending the day in the red as well.

I reckon what we have here is the market having, temporarily at least, having run out of fresh narratives to be short USD. Progress is being made on the trade front, and ‘no deal’ outcomes avoided; the underlying economy remains resilient; Trump, for the time being, has backed off his attacks on Fed Chair Powell; seasonality points to the buck tending to bottom out in late-July; plus, EoM flows could be providing some support. On top of all that, recall that the DXY has already lost about 10% this year, so we’ve come a very long way, in a very short space of time.

Dollar bulls, though, will be pleased to see us having closed, in the DXY, north of the 50-day moving average yesterday for the first time since mid-Feb. This probably gives the relief rally a bit more legs, and puts the 100-day moving average, coincidentally bang on the 100 figure, as a level that those bulls will have in their sights. Crudely, via some back of the envelope maths, that would take cable to 1.30ish, the EUR back under 1.15, and USDJPY towards the 150 figure.

One other thing of note here, see chart below, is that the buck still has a heck of a long way to catch up with the equity market rally. Could we see stocks drag the greenback higher over summer? I certainly wouldn’t rule it out, even as a longer-run dollar bear, albeit one who will probably sit on the sidelines in terms of that view for the time being.

Preview

LOOK AHEAD – A busy-ish docket ahead today, though still somewhat the ‘calm before the storm’ ahead of the FOMC, and some megacap earnings, on Wednesday.

As for the ‘here and now’, today’s data highlights come from the US, in the form of the June job openings stats, as well as this month’s consumer confidence data. The JOLTS survey is set to point to a modest drop in job openings, at 7.550mln last month, while the Conference Board’s confidence index should rise 3pts to 96.0, broadly in line with the uptick seen in the UMich survey earlier in the month.

Elsewhere, a 7-year Treasury auction is scheduled this evening, though should be taken down relatively well, while notable earnings today come from the likes of PayPal, Boeing, Visa, and Starbucks.

The material provided here has not been prepared in accordance with legal requirements designed to promote the independence of investment research and as such is considered to be a marketing communication. Whilst it is not subject to any prohibition on dealing ahead of the dissemination of investment research we will not seek to take any advantage before providing it to our clients.

Pepperstone doesn’t represent that the material provided here is accurate, current or complete, and therefore shouldn’t be relied upon as such. The information, whether from a third party or not, isn’t to be considered as a recommendation; or an offer to buy or sell; or the solicitation of an offer to buy or sell any security, financial product or instrument; or to participate in any particular trading strategy. It does not take into account readers’ financial situation or investment objectives. We advise any readers of this content to seek their own advice. Without the approval of Pepperstone, reproduction or redistribution of this information isn’t permitted.

Other sites

  • The Trade Off
  • Partners
  • Group
  • Careers

Ways to trade

  • Pricing
  • Trading accounts
  • Pro
  • Premium Clients
  • Active Trader program
  • Refer a friend
  • Trading hours

Platforms

  • Trading Platforms
  • Trading tools

Markets & Symbols

  • Forex
  • Shares
  • ETFs
  • Indices
  • Commodities
  • Currency indices
  • Cryptocurrencies
  • CFD Forwards

Analysis

  • Navigating Markets
  • The Daily Fix
  • Meet the analysts

Learn to Trade

  • Trading Guides
  • Videos
  • Webinars
Pepperstone logo
support@pepperstone.com
1300 033 375
Level 16, Tower One, 727 Colins Street
Melbourne, VIC Australia 3008
  • Legal documents
  • Privacy policy
  • Website terms and conditions
  • Cookie policy
  • Whistleblower Policy
  • Sitemap

© 2025 Pepperstone Group Limited

Risk Warning: Trading CFDs and margin FX is risky. It isn't suitable for everyone and if you are a professional client, you could lose substantially more than your initial investment. You don't own or have rights in the underlying assets. Past performance is no indication of future performance and tax laws are subject to change. The information on this website is general in nature and doesn't take into account your personal objectives, financial circumstances, or needs. You should consider whether you’re part of our target market by reviewing our TMD, and read our PDS and other legal documents to ensure you fully understand the risks before you make any trading decisions. We encourage you to seek independent advice if necessary.

Pepperstone Group Limited is located at Level 16, Tower One, 727 Collins Street, Melbourne, VIC 3008, Australia and is licensed and regulated by the Australian Securities and Investments Commission.

The information on this site and the products and services offered are not intended for distribution to any person in any country or jurisdiction where such distribution or use would be contrary to local law or regulation.

© 2024 Pepperstone Group Limited | ACN 147 055 703 | AFSL No.414530